Wednesday, May 23, 2007

Future of advertising:

Three posts today for grades.

First read this article.

This is from the blog of the guys who wrote the book "Freakonomics".

Three questions:

  • What is 'product placement'? ~ promotional ads placed by marketers using real commercial products and services in media, where the presence of a particular brand is the result of an economic exchange.
  • How much does Martha Stewart charge to mention a product on the air? $ 100,000
  • Do you think her use of this is hurting her ratings? Maybe for the amount of money she's charging but that's all.
  • What do you think of product placement? I like the idea, Just letting people get to know the products your trying to sell.

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